Right from the very outset, the company decided to invest in technology and a cutting-edge logistic system as a means of competing in an increasingly demanding market that is constantly evolving. Cristacer’s high degree of technology sets the company apart from its rivals, particularly for its versatility and capacity to react and to adapt to customer needs. Technology is a key priority for CRISTACER and its production system, which is now fully automated, was upgraded by incorporating the latest technological developments. It features computer-vision sorting systems, fully mechanized packaging systems, a stateofthe- art kiln and digital printing technology for decorating the tiles.